New Era
The Dubai Mall.
A full retail shopfit for New Era at The Dubai Mall — a brand-driven storefront with illuminated 59FIFTY signage, a floor-to-ceiling cap display wall and dedicated fitting areas, delivered end to end by Davies Group UAE.
← All ProjectsCap culture. Built for the brand.
New Era's flagship at The Dubai Mall puts the brand's headwear culture front and centre — a full-height storefront with illuminated NEW ERA signage and an etched 59FIFTY Dubai emblem set into the glazing, visible right across the mall concourse. Davies Group UAE delivered the complete shopfit, from the entrance signage package through to every fixture on the shop floor.
Inside, a floor-to-ceiling cap display wall organises hundreds of 59FIFTY styles by team and league, paired with apparel rails, footwear plinths and a dedicated mannequin display zone. Branded joinery and signage carry the New Era identity through every corner of the unit, finished to the standard of a global flagship store.
This is one of several New Era locations Davies Group UAE has delivered across Dubai and Abu Dhabi, each finished to the same high standard.
The finished store.
