Seafolly Australia
Dubai Marina Mall.
Davies Group UAE's third Seafolly Australia fit-out in the UAE — at Dubai Marina Mall. A bright, gallery-like store built around a feature video wall, woven rattan pendant lighting and a dedicated sun-care display, continuing the brand's relaxed coastal identity across Dubai's leading malls.
← All ProjectsThree stores. One coastal identity.
Dubai Marina Mall is Davies Group UAE's third Seafolly Australia fit-out in the UAE, following Mall of the Emirates and Dubai Hills Mall. Set within one of Dubai's most visited waterfront destinations, the store needed to hold its own on a high-footfall concourse while staying true to the brand's relaxed, premium beach identity.
The entrance is anchored by a backlit SEAFOLLY australia sign and a full-height feature video wall, framed by a trio of hand-woven rattan pendant lights that bring warmth to the bright, gallery-white interior. A dedicated sun-care and wellness display sits beside the timber-clad cash desk, while swimwear is presented across full-height wall bays lined with framed coastal photography.
Louvred fitting room joinery continues the natural material language shared across all three locations. Davies Group UAE has now delivered every Seafolly Australia store in the UAE — giving the brand a consistent, high-quality presence across Dubai's leading retail destinations.
Davies Group worked closely alongside the brand's concept design team based in Australia to execute this fit-out.
The finished space.
