
Davies Group UAE designs and builds fitness and sportswear retail stores across Dubai — performance apparel, footwear and accessories shopfits including Beyond Fitness at City Centre Me'aisem.
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A fitness apparel retail fit-out is a different discipline to a gym build — there's no training floor or equipment install, but the shopfit still needs to work hard: footwear walls that showcase technical detail, apparel rails that let multiple performance brands read clearly side by side, and feature lighting that makes activewear pop off the shelf.
We delivered the complete sportswear retail fit-out for Beyond Fitness at City Centre Me'aisem — a multi-brand performance store carrying 2XU, Silverback, Inov8, Oakley and Polar, each given its own branded zone within one cohesive shopfit.
Our scope for fitness and activewear retail covers footwear and apparel display walls, mannequin and merchandising fixtures, service counters, fitting rooms and the digital or lightbox brand features that multi-label sportswear stores rely on.


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