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Oakley storefront entrance wide view with campaign posters, Yas Mall, Abu Dhabi
Project Showcase · Sports & Lifestyle Eyewear Retail · Yas Mall, Abu Dhabi

Oakley
Yas Mall, Abu Dhabi.

A full shopfit for Oakley at Yas Mall, Abu Dhabi — one of several Oakley stores Davies Group UAE has delivered across the UAE for long-standing client Al Boom Marine. The store is zoned between lifestyle and Sport Performance ranges, with a dedicated cycling area, full-height video wall and backlit ring-logo service counter. Davies Group UAE is a fully MEP and ARCH approved-contractor with Aldar Malls, the developer behind Yas Mall — meaning a seamless authority approval process from day one.

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Client
Al Boom Marine
Location
Yas Mall, Abu Dhabi
Sector
Sports & Lifestyle Eyewear Retail
Scope
Full Shopfit — All Trades

Lifestyle and performance, under one roof.

Oakley brand wall with video screen and cycling mannequin, Yas Mall, Abu Dhabi

Yas Mall is one of Abu Dhabi's premier retail destinations, and this Oakley store was fitted out to the brand's full global concept standard — a bold storefront with illuminated signage and Out Of Office campaign imagery, opening onto a central aisle lit with a blue LED ceiling run.

The store is clearly zoned by category: a lifestyle wall for apparel, caps and accessories; a dedicated Sport Performance section for eyewear, helmets and technical gear; and a full cycling zone with mirrored shelving, helmets and cycling apparel styled on mannequins. A full-height video wall runs Oakley brand content behind the central service counter, anchored by the brand's backlit ring-logo.

Every wall system, merchandising fixture, joinery run and finish was designed and built in-house by Davies Group UAE — one of Oakley's most repeated fit-out partners in the region, having delivered Oakley stores across Dubai, Abu Dhabi, Al Ain and the wider UAE for client Al Boom Marine.

Project Photography

The finished store.

Oakley storefront entrance wide view with campaign posters, Yas Mall, Abu Dhabi
Storefront EntranceThe full storefront entrance, flanked by Out Of Office campaign imagery and mannequin displays either side
Oakley storefront entrance signage with video wall, Yas Mall, Abu Dhabi
Storefront & Video WallA second view of the entrance, with the illuminated Oakley signage and video wall visible down the central aisle
Oakley exterior storefront shutter, mall corridor view, Yas Mall, Abu Dhabi
Exterior, Mall Corridor ViewThe storefront viewed from along the mall corridor, with the illuminated Oakley fascia sign
Oakley brand wall with video screen and cycling mannequin, Yas Mall, Abu Dhabi
Brand Wall & Video ScreenThe rear brand wall, with a backlit Oakley ring-logo counter and full-height video screen
Oakley service counter with brand wall and video screen, Yas Mall, Abu Dhabi
Service CounterThe central service counter, with the backlit Oakley ring-logo and video wall behind
Oakley corridor with blue LED lighting and brand wall, Yas Mall, Abu Dhabi
Corridor, Blue LED LightingThe central store corridor, lit with a blue LED ceiling run leading to the rear brand wall
Oakley corridor view with apparel wall and brand signage, Yas Mall, Abu Dhabi
Corridor & Apparel WallA view down the store corridor, with the apparel wall and Oakley signage visible ahead
Oakley sunglasses wall corridor with mannequin display, Yas Mall, Abu Dhabi
Sunglasses WallThe full-height sunglasses merchandising wall, with a styled mannequin display in the foreground
Oakley cycling apparel section with mannequin and mirrored shelving, Yas Mall, Abu Dhabi
Cycling Apparel SectionThe dedicated cycling zone, with a styled mannequin set against mirrored merchandising shelving
Oakley sport performance section, wide view, Yas Mall, Abu Dhabi
Sport Performance SectionA wide view of the Sport Performance zone, with helmets, eyewear and technical apparel merchandised by category
Oakley cycling gear wall with helmets, shoes and mannequin, Yas Mall, Abu Dhabi
Cycling Gear WallThe cycling gear wall, with helmets and footwear displayed alongside a styled mannequin
Oakley long wall display with apparel and footwear, Yas Mall, Abu Dhabi
Wall Display — Apparel & FootwearA long merchandising wall run, combining apparel, footwear and lifestyle accessories
Oakley interior lifestyle wall with apparel display table, Yas Mall, Abu Dhabi
Lifestyle Wall & Display TableThe lifestyle merchandising wall, with folded apparel styled across the central display table
Oakley apparel display wall with folded shirts and caps, Yas Mall, Abu Dhabi
Apparel Display WallFolded apparel and caps merchandised across the display wall and central table
Oakley merchandise display table with Out Of Office campaign, Yas Mall, Abu Dhabi
Out Of Office Campaign TableA dedicated campaign table for Oakley's Out Of Office collection, styled with apparel and travel luggage
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Related Work

See it in practice.

Oakley — Al Jimi Mall, Al Ain →Oakley — Jeddah, Saudi Arabia →Owndays — Yas Mall →Reebok — Mirdiff City Centre → More fit-outs at Abu Dhabi → More fit-outs at Yas Mall, Abu Dhabi →