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Presented By Dubai Mall
Project Showcase · Premium Streetwear · Dubai Mall

Presented By
The Dubai Mall.

One of the most visually striking retail environments in Dubai Mall. Full-height LED screens, sculptural 3D lattice sneaker walls, curved all-black architecture — a complete design-and-build shopfit that stops every person who walks past it. Designed and delivered start to finish by Davies Group UAE.

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Client
Presented By — RIN Foundation
Location
The Dubai Mall
Sector
Premium Streetwear & Sneakers
Scope
Full Design & Build — Start to Finish

Where retail becomes culture.

Apparel Zone

Presented By is not a standard retail store — it is a cultural destination. The brand's Dubai Mall flagship needed a physical environment that matched its global reputation for rare sneakers, premium streetwear and collector fashion. Davies Group UAE delivered exactly that.

The store is defined by the bespoke 3D lattice wall system — a sculptural network of individually formed white geometric shapes wrapping the sneaker walls, creating the central tower and running across the ceiling. Against this, a full-height curved LED column and dual full-height LED window displays visible from the mall concourse make the store a live broadcast as well as a retail destination.

The entire interior is all-black — matte walls, concealed lighting, gloss joinery — creating a gallery environment where every rare piece is presented with the reverence it deserves. The Sneaker Tower is simultaneously a display system, a piece of architecture and a sculpture. Nothing like it exists in UAE retail.

Project Photography — All 16 Images

The finished space.

StorefrontStorefront
Apparel ZoneApparel Zone
Collectibles DisplayCollectibles Display
Dior SurfboardDior Surfboard
Display CounterDisplay Counter
Entrance LED WallEntrance LED Wall
Interior AngleInterior Angle
Presented By — Interior OverviewInterior Overview
LED Column DetailLED Column Detail
LED Feature WallLED Feature Wall
LV Supreme DisplayLV Supreme Display
Sneaker CasesSneaker Cases
Sneaker ServicesSneaker Services
Sneaker Tower WideSneaker Tower Wide
Sneaker TowerSneaker Tower
Sneaker Wall DetailSneaker Wall Detail
1 / 16
Scope of Works
3D Lattice Wall & Ceiling System
Every facet individually designed, fabricated and installed — walls, sneaker tower and ceiling as one continuous architectural surface.
Full-Height LED Integration
Curved LED column and dual full-height window screens — integrated structurally into the architecture from the outset.
Bespoke Joinery & Display
Sneaker cases, display counters, garment rails and the Sneaker Tower — all manufactured at Davies Group Workshop.
Civil & Interior Fit-Out
All-black wall treatments, curved partition walls, matte and gloss finishes throughout.
Concept Design & Drawings
Full concept development and Dubai Mall authority submission — produced in-house by our design team.
Dubai Mall Authority Management
Complete NOC, submissions and approvals handled in-house as approved Dubai Mall installers.
Also at The Dubai Mall

See all our completed fit-outs at The Dubai Mall.

More fit-outs at The Dubai Mall →
Oakley storefront facade by Davies Group UAE
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