Rip Curl
Dubai Marina Mall.
A full shopfit for Rip Curl at Dubai Marina Mall — one of several Rip Curl stores Davies Group UAE has delivered across the UAE. The brand's signature dark stained timber runs floor to ceiling throughout, from the storefront surround to the exposed beam ceiling structure, anchoring the surf brand's raw, beach-heritage identity inside one of Dubai's busiest waterfront malls.
← All ProjectsSame heritage. New waterfront address.
Dubai Marina Mall is one of several Rip Curl stores Davies Group UAE has delivered across the UAE, alongside Mall of the Emirates, Mirdiff City Centre, Dubai Hills Mall and Abu Dhabi Mall. As with every location, the brief was to bring Rip Curl's raw, beach-shack heritage into a premium mall environment without losing an ounce of its authenticity.
The defining material is dark stained timber, used wall to wall and floor to ceiling, inside and out — a dark timber storefront surround with the brand's wave logo lit above the entrance, and a continuous exposed dark timber beam-and-rafter ceiling running the length of the store. Full-height campaign graphics, an Oakley sunglasses display cabinet and a dedicated wall-mounted surfboard carry the brand's surf culture straight onto the shop floor.
Throughout, a '47 Brand cap tower, boardshort walls and central solid timber tables keep the product the focus against the heavy, weathered backdrop — the exact material contrast Rip Curl's store concept is built around globally. Every element of the joinery was designed, fabricated and installed by Davies Group UAE in-house.
Davies Group worked closely alongside the brand's concept design team based in Australia to execute this fit-out.
The finished space.
